paperJam
A strict editorial and design policy, combined with the largest team of specialist economic journalists in the country, have made ’paperJam’ the benchmark for business news and feature articles covering hot topics in economic and financial markets.
Since its inception, design has always been a strategic element in the life, the development and the success of ’paperJam’. It helps to emphasise its uniqueness.
INgrid has been working on the editorial design and production of ‘paperJam’ since conception and its first release in June 2000.
As the undisputed leading periodical ’paperJam’ nowadays competes with, and may even surpass the leading national daily newspaper in attracting the target market of company executives and directors. Its readership is unique in the Luxembourg media landscape. Thanks to its content in both French and English ’paperJam’ is read not only by Luxembourgers, but also French-speaking residents, the international community and cross-border commuters.
The magazine has been re-designed 7 times, including 4 major works.
For last re-design (September 2008) the briefing was clear and simple: help the reader to find their way easier, give room for photography and make it unique.
· Turn the 248 paged magazine into a two-volume magazine, with 132 pages in each volume.
· Make these two volumes instantly recognisable: one is stitched, glossy and always has a close-up portrait on the cover. The other one is perfectly bound and has a graphic interpretation of a quote, in only black and yellow on the cover.
· Only use two colours, black and yellow in the layout and full colour for the photography.
· Use different types of photography (including unusual).
· Include full page portrait photography in different parts of the magazine.
· Use few but very readable fonts throughout the entire magazine.
· Make it the only business magazine that is both (very) good looking and (very) well written.
Since its inception, design has always been a strategic element in the life, the development and the success of ’paperJam’. It helps to emphasise its uniqueness.
INgrid has been working on the editorial design and production of ‘paperJam’ since conception and its first release in June 2000.
As the undisputed leading periodical ’paperJam’ nowadays competes with, and may even surpass the leading national daily newspaper in attracting the target market of company executives and directors. Its readership is unique in the Luxembourg media landscape. Thanks to its content in both French and English ’paperJam’ is read not only by Luxembourgers, but also French-speaking residents, the international community and cross-border commuters.
The magazine has been re-designed 7 times, including 4 major works.
For last re-design (September 2008) the briefing was clear and simple: help the reader to find their way easier, give room for photography and make it unique.
· Turn the 248 paged magazine into a two-volume magazine, with 132 pages in each volume.
· Make these two volumes instantly recognisable: one is stitched, glossy and always has a close-up portrait on the cover. The other one is perfectly bound and has a graphic interpretation of a quote, in only black and yellow on the cover.
· Only use two colours, black and yellow in the layout and full colour for the photography.
· Use different types of photography (including unusual).
· Include full page portrait photography in different parts of the magazine.
· Use few but very readable fonts throughout the entire magazine.
· Make it the only business magazine that is both (very) good looking and (very) well written.
MAISON MODERNE S.A.
Guido Kröger
10, rue des gaulois
bp 728
L-2017 Luxembourg
Tél +352 27 62 12 62-77
Fax +352 27 62 12 62-84
Email: guido.kroeger@maisonmoderne.lu
www.maisonmoderne.lu
